The LEGO Firm History

The SEGLAR brick has changed into a worldwide feeling that is as much a part of the cultural textile as Billund, the little village in Denmark where everything began. Nevertheless the company’s trend into an industry giant was not without its write about of setbacks and conflicts. One of those arrived 1942 if a warehouse open fire consumed most of00 the gadget manufacturer’s wooden stock, leading Ole Kirk Christiansen to make an important decision.

He decided to move the company faraway from wooden toys and toy cars, which had been their bread and butter, and move into cheap toys. It would be a major modify for the family-owned provider, and one that was not originally well received.

A journalist noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new designs that employed plastic. The first tentative step was your introduction within the Automated Binding Bricks that gripped together to prevent block towers from toppling on kids.

The new Lego bricks would not become the well-known toy that we realize today until 1949. Right up until then, the interlocking bricks were more of a construction plaything than an actual building doll. It was also not till 1958 the satisfying clicking coupling system became a standard characteristic.

Throughout the 1971s, the company persisted to extend in production and market reach. The company added Legoland look parks to the mix and announced more advanced collections that were aimed toward older viewers, including the Technic line of small parts such as axle assemblies, gears, levers, and general joints.


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